To finance their projects, bypassing the reluctance of banks, thousands of entrepreneurs now appeal to users.
Both were carried by the crowd. Mark researcher Toulouse specialist genetics of bacteria, collected 300,000 euros on the site Wiseed from 200 investors for his start-up Antabio, who works on antibiotics of the future. Unable to get a bank loan – “I was asked three professional tax assessments to follow me and I had only two” – Sebastian, a dental technician in Colomiers (Haute-Garonne), it has turned to the platform FriendsClear, where he collected 8500 euros from 23 users to expand his cabinet. Both these activities have in common is being financed by crowdfunding: literally, “financing the crowd.” Is a community and participatory investment through web platforms to create a business or strengthen capital.
The tontine as old as my aunt at First Tuesday, monthly rout the years 1999-2000 stamped new economy that put in relation vivo investor-start-upper, the call for funding by individuals to achieve a professional project has always existed. But thanks to the Internet, it has rejuvenated today. For, in crisis, seeking equity capital for young companies took Asterix work paces. Venture capitalists require reinforced concrete projects that can yield fast; bankers, in addition to their structural through (arbitrary opacity, high cost), appear cautious as ever in lending; as business angels, cooled by the bursting of the Internet bubble in 2001, they are also courted as careful … This is why crowdfunding, born in the United States in the mid-2000s, has become a solid alternative for entrepreneurs seeking funds.
Past 530 million (€ 400 million) in 2010 to 1.5 billion in 2011 (of which more than half in North America), the crowdfunding market totaled 3 billion worldwide in 2012. And should, according to a Deloitte study, reaching 6 billion this year. Barack Obama has made it a major focus of his Jobs Act (Jumpstart our Business Startups) in April 2012. Since its launch in April 2009, the US platform Kickstarter, the world leader in the sector, carried over 35 000 projects with 450 million dollars collected from 3 million users.
In France, with 60 000 projects financed by 40 million raised since 2007 and thirty online platforms currently, this financing is emerging. But as state employers are aware of his interest. In May 2012, Laurence Parisot, President of MEDEF, had said that his organization would propose to develop crowdfunding. For its part, Fleur Pellerin, Minister for SMEs and the Digital Economy, hammered late January the government voluntarism on the matter: “We are considering ways to attract more citizens’ savings to the equity of companies or to business start-ups. “the minister wants to” blow regulatory locks to facilitate this type of financing. ” So citizen friend, your keyboard: it is for you to support the national economy and to invest, according to your means and your desires, choosing what crowdfunding you are.
The venture capitalist, a shareholder chosen
After graduating in business finance at Dauphine Joachim Dupont, 25, was an employee of AXA Corporate Solutions and Lazard. But booze by an “entrepreneurial family,” he believes that “we must take risks when you have nothing to lose.” Therefore, with his friend François Carbone, he launched Anaxago in May 2012, a platform for this segment of the venture capital in crowdfunding, like the Wiseed competitor. The tandem Anaxago defines as a “new financing channel”, “between business angels and investment funds,” to growing SMEs in the industrial, pharmaceutical, societal, services or innovation. The average ticket of investors who want to enter the capital of a company is 8 000, with a minimum of 1,000 and a ceiling of 50,000.
Dupont and Carbon are financed to the tune of 5% of funds raised, as “financial investment advisors» approved by the regulatory bodies (the French Prudential Control Authority and the Financial Markets Authority). This is the prerequisite to be able to operate under the law. Anaxago, which hopes to be profitable by the end of the year, is currently working to fund four projects launched earlier this year. “We did an audit upstream to avoid bringing funders in the wall, and it only works with existing businesses,” says Joachim Dupont, who sees his new business interest to develop in a framework more flexible regulatory than in conventional finance.
Visio 3D was the first start-up funded by Anaxago, at 100 000. Created in equity in April 2007, this company, which now has 18 employees, offers a service activity in three dimensions on the Internet to “illustrate properties and innovative concepts like virtual trade shows.” Its founder, Lawrence Soubrevilla, computer engineer 35 years, turned to Anaxago to complete the financing for the commercialization of software. “We started by canvassing business angels who sought tax exemption, but we could not finish in time,” says Soubrevilla.
With crowdfunding, he enjoyed “being able to choose [his] shareholders, which operate at heart stroke, talk with them and use their address book.” “We are in the venture capital and banks are not hot for that. They fund companies that have ten years of existence and at least 2 million in annual sales “Then the founder of 3D Visimmo hammers as a slogan.” Crowdfunding is the future. ”